Palm Springs, CA
January 18, 2005

Pure and Simple Inc.'s Collagen Skin Care System has been selected by Backstage Creations, specialists in award show gifts and custom backstage talent retreats, to be included in the Presenter Gift Collection for the 11th Annual Screen Actors Guild Awards®, to be televised live by Turner Network Television (TNT) on Saturday, February 5, 2005 at 8 p.m. ET/ PT, 7 p.m. Central and 6 p.m. MT.

Celebrities will receive Pure and Simple's Swiss Collagen Fluid; water-based Collagen Solar Spray SPF 25 in both large and sport sizes; and introducing Pure and Simple’s new Cloud 9 Self-Foaming Cleansing System with Cleanser and Cloud 9 Cleansing Chamois, all included in a beautiful white satin gift bag.

 Presenters at the 11th Annual Screen Actor's Guild Awards will receive a collection of custom designed gifts to thank them for donating their time and talent to this year's Actor ceremonies. A gift collection like the one received by the stars will be auctioned online through February 8, 2005 at www.sagawards.org/auction to raise money for the Screen Actors Guild Foundation. Under the umbrella of the SAG Foundation, Screen Actors Guild provides a meaningful way for SAG members to contribute to the literacy of children in their communities through BookPALS (Performing Artists for Literacy in Schools). SAG Foundation programs provide emergency relief to members in economic distress, video and audio preservation of the creative legacy of SAG members, scholarships for performers and their children and emergency funds for members with catastrophic illnesses. (For details, visit www.sagfoundation.org and www.bookpals.net.)

The Screen Actors Guild Awards®, the only industry accolades for acting selected exclusively by actors peers, honor outstanding performances in five film categories and eight television categories, including the distinctive ensemble awards.

Pure and Simple Inc. was also selected last year to be one of the exclusive companies backstage with celebrities at the 2004 Daytime Emmy Awards, where Founder and Spokesperson Sally Peoples gave celebrity presenters hands-on experience with her unique line of Collagen Skin Care products. Says Peoples, "It was a fabulous experience meeting with the celebrities backstage at the Emmy's and we are excited that so many distinguished Screen Actors' Guild Presenters will be receiving our skin care, including our new Cloud 9 Cleansing System!"

Update:

These are some of the wonderful celebrities who received our products:

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