We all know that it’s the daily care we take with our skin that makes all the difference in the battle against aging. However, four years ago when former equestrian champion, Sally Peoples, went over a fence and her horse didn’t, the 30 plus stitches to reattach her upper and lower lip required a bit more than routine maintenance. In fact, she was told she needed nothing short of a miracle (even for the super fine stitches) to heal without at least some degree of scarring.
That miracle, ironically, was right under her nose. After the panic to search for anything that could help this 30-year veteran in skin care and professional make-up “save face”, she finally reached for the very product she had been using since her early thirties to offset the damaging effects of her outdoor activities — a 96% pure collagen fluid from Switzerland, originally used as a healing agent to minimize scarring for burn victims.
The secret to this formulation was a patented process that allowed the collagen to penetrate deep into the dermis. So Sally reasoned that if twice a day kept her looking at least ten years younger, then “super sizing” its application for an extreme skincare emergency should do the trick.
She was right. Not only did it heal her skin flawlessly, it fooled her plastic surgeon. Had he not been the one who sutured her lips back into place, he said he would never have believed that the evidence of her fall could have been all but erased in three weeks.
With an absolute faith in the product now cemented, Sally then launched her own company, Pure and Simple Inc. in 2000. A "Mrs. Fields" story ensued. Not only was her Swiss Collagen Fluid adopted to reduce the healing time of cosmetic procedures in some of the best clinics in the country, but a legion of once skeptical doctors became staunch advocates while spa owners and aestheticians were clamoring to keep the product on the shelves. Results that previously were only attainable by injection could now be offered as a painless, more convenient and affordable option for looking one’s best, naturally.
With this success under way, Sally and a team of biochemists then spent two years perfecting a water-based sun-protection spray that combined the age-defying collagen with a SPF 25 and a rare, natural antioxidant (African Redbush Tea). This superantioxidant, along with the patented-process Swiss collagen, delivered yet a whole new level in age-defying sun protection by preventing and repairing free radical damage caused by exposure to these radicals in our environment and to the sun’s UV rays.
However, what Sally didn’t foresee was the growing number of male users. The reasons became obvious during the Daytime Emmy Awards (May 2004) when Pure and Simple products were selected as gifts to present to the celebrities backstage. While the products received rave reviews from some of the best-loved women of show business, male celebs such as Lorenzo Lamas of Bold & Beautiful wanted the sunscreen for his motorcycle rides and Jeopardy host, Alec Trebek, quipped, "And the answer is… Pure and Simple” when he realized that he’d found a sunscreen that wouldn’t mess up his golf grip!
Pure and Simple’s splash at Radio City Music Hall in NYC also attracted the attention of distribution companies in the US, who now distribute their boutique skin care line to spas and salons nationwide.
Meanwhile, Pure and Simple, Inc. has been invited backstage again! This time with the celebs of the 2005 Screen Actors Guild Awards, where the biggest stars in Hollywood will receive a gift package including the debut of its Cloud Nine Cleansing System. This great launch will be closely followed by a re-appearance at the '05 Daytime Emmy Awards with their new Gold 3-Step Skin Care Kit, with the Cloud 9 System, Swiss Collagen Fluid and Collagen Solar Spray packaged for easy take-home from the spa!
For more information call 800-266-4647 or go to Pure and Simple's website, www.pureandsimpleinc.com
