Palm Springs, CA - May, 2004

Every day more than 10,000 Americans turn 50. Having come of age in the liberal Sixties and hit by the realities of a world with too many choices and too little time to evaluate them, Baby Boomers are actively looking for new ways to simplify their lives. Now 78 million strong, Boomers not only want to escape the complexities, they want to act and look the part. In fact, those of us born between 1946 and 1964 have become the most health and beauty conscious demographic in history.

This behavioral trend also coincides with one of the most insidious health problems facing aging Americans today. Melanoma, more than any other form of skin cancer, is on the rise. Why? Like other organs, our skin is less able to protect itself as we age. Its ability to release melanin (part of the skin's self protective mechanism) diminshes by the time we reach 30 at a rate of ten to 20 percent each decade.

So how do we combine the desire to simplify life with the obsession to live longer and look younger?

 This question was the basis for Sally Peoples' timely new skin care line, Pure and Simple. Sally, an equestrian in the North American show circuit and a former aesthetician/make-up artist (she also authored a book on skincare and make-up), knows first-hand the incredible toll that outdoor sports and recreation takes on the skin.  She also took on the complexities of defeating gravity and photo-aging as her next brilliant career.

Teamed up with husband and business partner, John, a former professional race car driver, the duo's skincare products and marketing perspectives are well-researched. The super-high concentrations of collagen (developed by a patented process for optimum absorption) used in their fragrance-free products sets their products apart and the new Collagen Solar Spray took over a year to develop. Feedback from male participants in their pilot studies {many of whom play golf sail, or run triathlons) also showed that more and more men are looking into cosmetic surgery as well as skincare protection. In fact, many of their female clientele have doubled their orders because they caught their partners "borrowing" their Swiss Collagen Fluid and Collagen Solar Spray.

In the course of making their vision of a simple and optimal skin care system a reality, Sally and John are forerunners in another emerging trend - couples in business. As trust and security in the corporate world wanes, more and more couples are looking to each other as their most trusted business partner. Whether driven by a joint passion or an unexpected career event, this growing phenomenon will become a significant power in America's economy. We are coming full circle from the days when husbands and wives tilled the land together to build this great nation of ours.

For interviews, Sally and John would be happy to discuss the challenges and solutions that face the aging Baby Boomer. In addition to providing a wealth of skincare and preventatiye information, they can also provide inspiring and content rich stories of others whom they have mentored to build the business of their dreams.

Sally and John are available for print, television and radio interviews nationwide. For more information about Pure and Simple Inc. please visit www.pureandsimpleinc.com

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